Nk’uko bivugwa n’ibinyamakuru vyo mu mahanga, Goodyear Tire & Rubber Company iriko irakorana na Borrow ku mugambi mushasha w’umudereva w’indege kugira ngo abandanye gutanga amapine n’imiti y’abatanga ingendo zo kuri telefone ngendanwa zo muri kazoza. Icicaro gikuru i West Hollywood, California, Borrow ni ishirahamwe ry’igihe gito ry’ibinyabiziga vy’amashanyarazi.
Goodyear iriko iratanga umuyagankuba w’urubuga n’umuti wihariye wo gutanga amapine kugira ngo bashobore kumenya no gutunganya amapine y’amapine y’ivyuma vy’amapine. Guhindura ubuhinga bwa Goodyear mu bijanye n’amapine, urubuga rushingiye ku gicu ruvuga imbere y’igihe kandi rukora ibikorwa vy’ubuhinga bwa none biciye mu makuru y’ibinyabiziga n’ubuhinga bw’ibikoresho vy’ubuhinga.
Muri uyu mugambi w’intango, Goodyear yibanda ku gutanga ibikorwa vy’amapine ku bwato mu gihe itanga ibindi bikorwa vyo gutuma igihe ca Borrow gishika ku gihe c’imbere y’igihe no gutuma umukiriya agira ubumenyi. Ubu, Goodyear ikoresha amakamyo yayo kugira ngo itanga ibikorwa . Kubera iterambere rikomeza ry’umugambi w’igerageza, Goodyear ishobora kwinjira mu bacuruzi n’amaduka yayo y’ubudandaji afise ubucuti n’ishirahamwe.
Muri iki gihe, Borrow yarashizeho neza abakiriya barenga 80 ku nzira. Mu mpera z’umwaka wa 2019, vyitezwe ko imodoka 750 zizokoreshwa mu gukoresha . Mu gukorana na Goodyear, Borrow ifise intumbero yo guha abakiriya ubumenyi bwiza buha abakiriya ubumenyi butagira amaganya.
Umugambi w’indege ya Goodyear imigambi igenewe gufatanya n’abahinguzi b’imodoka, abagurisha, n’ugutangura kujana n’ingendo z’amatelefone ngendanwa, ku binogo, imodoka zitwara, n’izindi porogarama z’ingendo zigendagenda zishinga ibintu n’ibigereranyo vy’ibikorwa bikoreshwa n’amakuru{8}}